75% of Projects Fail Due to Poor Communication Let’s Make Sure Yours Isn’t One of Them.
Misalignment, vague goals, and poor communication kill great ideas. Here’s how to fix it before it starts.
Avoiding the 75% trap.
75% of projects fail because of poor communication.
Not because of bad ideas.
Not because of bad execution.
Most of the time they fail because the people involved aren’t aligned.
According to the Project Management Institute, 75% of failed projects cite miscommunication between teams, stakeholders, or unclear goals as a root cause. That’s huge. And avoidable.
The problem usually starts earlier than expected.
It’s not always designer vs. client.
It’s internal confusion inside the business itself.
Different versions of the truth floating around.
Communication isn’t just talking.
It’s alignment.
It’s clarity.
It’s making sure what is said, shown, and done all match.
That means slowing down—just enough—to ask the right questions before moving forward.
What usually happens.
Projects collapse from friction and crossed wires.
Others flourish because of alignment.
Sometimes it means listening more.
Sometimes it means spotting where someone says one thing, but shows another.
Sometimes it means facing the truth: this brand doesn’t match how the company actually behaves.
Design can’t fix that alone.
But design can reveal it.
When it works.
The message finally makes sense to outsiders.
The offer becomes easier to communicate—and easier to sell.
The founder’s voice shows up in the visuals.
Internal teams feel more confident.
The site becomes a filter, not just a brochure. (When Your Business Feels Scattered)
Feedback is more: That looks like you.
And there’s a moment of recognition: That’s what we’ve been trying to say.
Clarity checkpoints.
No moving forward until:
• The audience is understood.
• Company culture is recognized as the brand people actually experience.
• Nice visuals are seen as good, but visuals that reflect the truth are better.
• There’s clarity on what’s being said, where it’s going, and why it matters. (Clarity in Complexity)
The reminder.
Communication builds clarity.
Clarity builds momentum.