Less Brain Pain = More Money.

Cognitive Load in Design

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Cognitive load in UX means how much brainpower a user needs to use your product. Less load = easier and faster to use.

Understanding this could be the difference between users buying or not buying.

• People get confused, they leave you cart

• People don't bounce to competitors

• They use your website features, not ignore them

• Complaints drop because things just make sense in your customer’s brain

• And word spreads that your product "just works"

Follow These Rules

• NO visual clutter and irrelevant elements.

• Don't re-invent the wheel Use common patterns to reduce the learning curve.

• Break Down Tasks: Divide complex tasks into smaller, manageable steps.

• Clear Language and Layouts: Use concise language and well-organized layouts.

What I've Seen

Companies that master this, are being strategic with their money. Don't design from ego, if there's no data, it’s all assumptions.

The truth is that every bit of confusion you eliminate is essentially removing friction between customers and their wallets.

“Make it easy on people's minds, and they'll blindly engage with your product.”