The Next Decade of Design Belongs to Those Who Can Orchestrate AI—Not Compete With It.

Design’s next frontier isn’t about outpacing AI—it’s about guiding it. Discover how to harness AI’s capabilities to enhance human creativity and decision-making.

A cheerful grocery store manager teaches a robot how to use a cash register, highlighting collaboration between humans and AI in daily tasks.
AI can assist with almost anything—when you take the time to show it how.

AI can generate thousands of outputs. But it can’t tell you which one’s worth shipping.

The value isn’t in making—it’s in deciding.

AI is fast. But it’s directionless without someone steering.

Designers who only press buttons will be replaced by better buttons.

The next wave of design leaders aren’t designing screens. They’re designing systems.

They understand constraints, read context, manage relevance, and know when to say “no.”

A group of robots chaotically playing musical instruments without coordination, while one confused robot tries to conduct the orchestra—symbolizing the need for human direction in AI-driven systems.
Without direction, even the smartest systems just make noise.