What We’re Missing Out On When We Ignore Color in Design. Color Sets The Tone Before Users Read a Single Word.

We don’t need louder colors—we need smarter ones. Color sets the tone, builds trust, and drives emotion before a single word is read.

Ronald Mason

18 May 2025 — 1 min read

“Take away the right color cues, and people hesitate. Just like they would if a traffic light suddenly turned grey.”

“He didn’t say a word. But the colors already spoke volumes.”

—What Color Says Before We Do

We might mean serious, premium, modern…

But our palette is screaming funhouse.

Were missing out on trust, attention, emotion, and action.

Color sets the tone before users read a single word.

It’s not decoration. It’s direction.

The right palette makes a product feel trustworthy, urgent, playful, or premium—instantly.

The wrong one? Makes us hesitate, bounce, or just not care.

We don’t need loud colors.

We need intentional ones.

What I Learned Designing a Real Estate Page for 50-Plus Buyers in 2025.

They don’t need clever layouts. They need confidence. Here’s what I learned designing a one-page real estate site for real people over 50.

Campanella Crémerie

Campanella isn’t just a café. It’s a ritual. This digital refresh captures the local magic, Italian craft, and charisma behind one of Tulum’s most beloved spots.

The hard reality? People won’t stop to figure out your pretty, pretty design. They’re busy, distracted, and looking for the fastest way to get what they need.

People don’t want to “explore” your interface. They want answers. Fast. If your design adds friction, it’s not premium — it’s broken.

The Next Decade of Design Belongs to Those Who Can Orchestrate AI—Not Compete With It.

Design’s next frontier isn’t about outpacing AI—it’s about guiding it. Discover how to harness AI’s capabilities to enhance human creativity and decision-making.