Welcome to my blog. Designing Since 1999. I’m also a part-time applied artist. Here's where craft meets thinking.
A quiet note on trust, design, and the small signals we build into interfaces. UX doesn’t just shape what users do—it shapes what they believe. And when the interface suggests more safety than it delivers, that’s where the ethics begin.
Sam Altman warned that AI chats aren’t private—they can be stored, subpoenaed, and used as evidence. This exposes a deep UX problem: interfaces that feel safe but aren’t. Here’s what it means for trust, ethics, and communication design.
Cybersecurity isn’t just for IT teams—it’s personal. A LinkedIn article reminded me why awareness starts at home and how EduRisk helps make security human, not just technical.
You know that idea you can feel but can’t quite explain? The one where you say things like “I want it modern, but warm” or “I want it professional, but not corporate”—and even you know it sounds contradictory? That’s normal. Big ideas always start a little messy.
You started with a simple idea. It was clear. It made sense. It felt exciting. But as your business grew, more pieces got added. New services. New offers. New tools. New platforms. And now? It feels like… too much. Your website says one thing. Your emails say another. Your social
When you’re too close to your work, it’s hard to see the bigger picture. Fresh eyes bring clarity—transforming scattered ideas into focused, visual communication.
Science meets design: how visual hierarchy, typography, and imagery orchestrate attention and meaning.
Design doesn’t start with a logo or a moodboard. It starts with the real conversation about what drives the business, what frustrates customers, and where trust is built—or lost. Skip the buzzwords. Forget the polished elevator pitch. Start with the truth.
Misalignment, vague goals, and poor communication kill great ideas. Here’s how to fix it before it starts.
Doctors. Engineers. Scientists. The people solving life-and-death problems every day. Their work is real. Their training is deep. Their ethics are strong. But their online presence? Almost invisible. Or worse—messy, outdated, or generic. Not because they’re not professional. But because they’re too professional to waste time on
Some brands don’t need to perform — they just show up. This is what happens when culture is clear, and design simply reflects the truth.
Discernment is the human edge AI can’t replicate. It’s not speed or knowledge—it’s knowing what truly matters, and moving with intent.