More than ten years ago, Mr. Ali-Cane Hung arrived in Tulum with a vision that would eventually reshape the city’s café and gelato culture. His idea was bold but simple: create a place that combined the craft of Italian gelato and European pastry traditions with the spirit and rhythm
A quiet note on trust, design, and the small signals we build into interfaces. UX doesn’t just shape what users do—it shapes what they believe. And when the interface suggests more safety than it delivers, that’s where the ethics begin.
Sam Altman warned that AI chats aren’t private—they can be stored, subpoenaed, and used as evidence. This exposes a deep UX problem: interfaces that feel safe but aren’t. Here’s what it means for trust, ethics, and communication design.
Cybersecurity isn’t just for IT teams—it’s personal. A LinkedIn article reminded me why awareness starts at home and how EduRisk helps make security human, not just technical.
You know that idea you can feel but can’t quite explain? The one where you say things like “I want it modern, but warm” or “I want it professional, but not corporate”—and even you know it sounds contradictory? That’s normal. Big ideas always start a little messy.
You started with a simple idea. It was clear. It made sense. It felt exciting. But as your business grew, more pieces got added. New services. New offers. New tools. New platforms. And now? It feels like… too much. Your website says one thing. Your emails say another. Your social
When you’re too close to your work, it’s hard to see the bigger picture. Fresh eyes bring clarity—transforming scattered ideas into focused, visual communication.
Science meets design: how visual hierarchy, typography, and imagery orchestrate attention and meaning.
Design doesn’t start with a logo or a moodboard. It starts with the real conversation about what drives the business, what frustrates customers, and where trust is built—or lost. Skip the buzzwords. Forget the polished elevator pitch. Start with the truth.
Misalignment, vague goals, and poor communication kill great ideas. Here’s how to fix it before it starts.
Doctors. Engineers. Scientists. The people solving life-and-death problems every day. Their work is real. Their training is deep. Their ethics are strong. But their online presence? Almost invisible. Or worse—messy, outdated, or generic. Not because they’re not professional. But because they’re too professional to waste time on
Some brands don’t need to perform — they just show up. This is what happens when culture is clear, and design simply reflects the truth.
Discernment is the human edge AI can’t replicate. It’s not speed or knowledge—it’s knowing what truly matters, and moving with intent.
EDURISK A behavior-first cybersecurity practice that teaches real people to build habits that protect themselves, and the company.
They don’t need clever layouts. They need confidence. Here’s what I learned designing a one-page real estate site for real people over 50.
Whether you’re using AI tools, hiring a designer, or launching a site — your digital hygiene matters. Here’s a system that works every time.
Campanella isn’t just a café. It’s a ritual. This digital refresh captures the local magic, Italian craft, and charisma behind one of Tulum’s most beloved spots.
People don’t want to “explore” your interface. They want answers. Fast. If your design adds friction, it’s not premium — it’s broken.
Design’s next frontier isn’t about outpacing AI, it’s about guiding it. Discover how to harness AI’s capabilities to enhance human creativity and decision-making.
AI can produce 20 layouts in seconds. But clients don’t need more layouts—they need someone who knows what to keep, what to drop, and why it matters.
Your next client might not be a human. Structured data is how you future-proof your site for the algorithms already scanning it.
AI can help you build faster—but only a human knows how to make it feel right. If your site isn’t converting, it’s time for clarity, not chaos.
AI can do almost anything in seconds — so what are we really paying humans for? This post breaks down the real value of expert judgment, context, and accountability in a world of machine-speed execution.
AI moves fast—but it skips the very things that matter: your ethics, your reputation, your strategy. What’s missing isn’t technical—it’s human.