In the EU? You need real, explicit consent. In Canada? Transparency is key, but consent rules vary. In the U.S.? Depends on the state.
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Ronald Mason | Craft & Design
Exploring the craft of what we make, and how it makes us.
Color Is Already Guiding the Brain—Before We Even Notice It.
“ Implication for design: If the brain is already preparing a response long before we “decide,” the very first frame of a page is the only window you get to steer that response. 1. The Brain Decides Before “You” Do Free-will research shows that much of what we label as a
The Research Behind the Behavior (What 50+ Buyers Really Want From Real Estate Websites)
Older buyers don’t need another fancy carousel. They need comfort, confidence, and easy-to-read listings. Here’s how we designed a site that actually works for them.
From Clarity to Cognition: Why Visual Design Is More Than Aesthetic
This is a reflection on why real learning and real design, can’t be rushed. Inspired by Veritasium, it connects AI, Gestalt, and storytelling into one strategic visual mindset.
Why Visual Design Still Decides Everything?— Because Before They Read Anything, They’ve Already Decided
Before users read a word, they’ve already judged your business. Visual design still decides what gets attention, trust, and action.