What I Learned Designing a Real Estate Page for 50-Plus Buyers in 2025.
They don’t need clever layouts. They need confidence. Here’s what I learned designing a one-page real estate site for real people over 50.
Ronald Mason
Welcome to my blog. Designing Since 1999. I’m also a part-time applied artist. Here's where craft meets thinking.
Campanella Crémerie
Campanella isn’t just a café. It’s a ritual. This digital refresh captures the local magic, Italian craft, and charisma behind one of Tulum’s most beloved spots.
The hard reality? People won’t stop to figure out your pretty, pretty design. They’re busy, distracted, and looking for the fastest way to get what they need.
People don’t want to “explore” your interface. They want answers. Fast. If your design adds friction, it’s not premium — it’s broken.
The Next Decade of Design Belongs to Those Who Can Orchestrate AI—Not Compete With It.
Design’s next frontier isn’t about outpacing AI—it’s about guiding it. Discover how to harness AI’s capabilities to enhance human creativity and decision-making.
If AI Can Do Everything, Why Do Clients Still Need To Hire A Designer?
AI can produce 20 layouts in seconds. But clients don’t need more layouts—they need someone who knows what to keep, what to drop, and why it matters.
Why Structured Data Is the Real Key to Visibility in an AI-Driven Web. And How to future-proof your website for the machines already reading it.
Your next client might not be a human. Structured data is how you future-proof your site for the algorithms already scanning it.
Website Not Converting? Focus On Your Business. Stop Wasting Time On a Site No One Clicks.
AI can help you build faster—but only a human knows how to make it feel right. If your site isn’t converting, it’s time for clarity, not chaos.
If AI Can Do Anything in Seconds, Why Hire Designers at All?
AI can do almost anything in seconds — so what are we really paying humans for? This post breaks down the real value of expert judgment, context, and accountability in a world of machine-speed execution.
Even If You Explain Everything to it. There’s a Lot It Doesn’t Care About: You, or Your Projects.
AI moves fast—but it skips the very things that matter: your ethics, your reputation, your strategy. What’s missing isn’t technical—it’s human.
Agility Without Bureaucracy. You don’t Need To “Submit a Ticket” For Help. A Solo Designer Adapts Fast, Fixes Friction On The Spot, And Pivots In Real Time.
AI removes the friction—so now speed, clarity, and adaptability are the real value. Here’s how solo designers move faster than ticket systems.
Don’t Assume People Will Figure It Out. They Don't Read, They Navigate. Let's Design Your Words Like a Map, Not a Lecture.
Most content confuses. Smart content guides. When words are structured like a map, people stop guessing—and start moving.
What We’re Missing Out On When We Ignore Color in Design. Color Sets The Tone Before Users Read a Single Word.
We don’t need louder colors—we need smarter ones. Color sets the tone, builds trust, and drives emotion before a single word is read.