A Designer’s Notebook by Ronald Mason
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Color Is Already Guiding the Brain—Before We Even Notice It.

Color Is Already Guiding the Brain—Before We Even Notice It.

“ Implication for design: If the brain is already preparing a response long before we “decide,” the very first frame of a page is the only window you get to steer that response. 1. The Brain Decides Before “You” Do Free-will research shows that much of what we label as a

30 Apr 2025

The Research Behind the Behavior (What 50+ Buyers Really Want From Real Estate Websites)

Older buyers don’t need another fancy carousel. They need comfort, confidence, and easy-to-read listings. Here’s how we designed a site that actually works for them.

30 Apr 2025
From Clarity to Cognition: Why Visual Design Is More Than Aesthetic

From Clarity to Cognition: Why Visual Design Is More Than Aesthetic

This is a reflection on why real learning and real design, can’t be rushed. Inspired by Veritasium, it connects AI, Gestalt, and storytelling into one strategic visual mindset.

29 Apr 2025

Why Visual Design Still Decides Everything?— Because Before They Read Anything, They’ve Already Decided

Before users read a word, they’ve already judged your business. Visual design still decides what gets attention, trust, and action.

28 Apr 2025
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A Designer’s Notebook by Ronald Mason
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